MotoGP Bakal Masuk Amerika
Artikel Terjemahan - Masuknya Liberty Media dan bos baru MotoGP Dan Rossomondo ternyata membawa pengaruh positif cukup besar untuk membuat balap motor prototipe ini makin luas menjangkau. Saat mengevaluasi kontrak Liberty Media untuk MotoGP, Dan Rossomondo telah bertugas sebagai Direktur Komersial sejak 2023, dan ikut berperan membawa MotoGP masuk Amerika yang selama ini lebih akrab dengan balap Supersport dan Superbike disamping F1.
Saat itu perannya untuk membantu Dorna mendapat porsi di balap F1. Karena itulah NBC yang biasanya jadi pemegang hak siar untuk tayangan MotoGP di Amerika, otomatis tergantikan. Tapi Dorna masih punya potensi punya hak siar lagi tahun 2025 ini, dengan upaya mengamankan promosi untuk tahun ini, dengan FoxSport sebagai pemegang hak siar tersebut. Dengan begitu, FoxSport berpotensi menggelar tayangan live MotoGP di Amerika tahun ini.
Dan Rossomondo juga mengakui, ia mencari mitra komersial dari penyelenggara balap lain seperti F1. Apalagi dengan jatah setahun sekali, tentu sayang dilewatkan peluang yang sangat potensial ini.
“However, last season marked the start of the US-based Trackhouse Racing MotoGP team, and it was welcomed , “little by little.”
Dan believes the addition has been positive, arguing that the sport is on the up : “Obviously I feel like we’re making huge strides. The number of people who have said, ‘12 months ago I’d never heard of your sport’ but now that I look at it, the majority of people I’ve met are secret MotoGP fans, so we’re definitely making progress and I think we’ll get a lot of benefits from this.”
On the other hand, we have also been able to observe a change in the design of the championship's visual products, changes in logos and reference images. In addition, the hiring of Oracle Red Bull Racing's brand and communications director, Kelly Britain, as global general manager of marketing.
The 25th season, which kicks off in Thailand on March 2 , will feature 22 Grand Prix events in 18 countries. New non-endemic sponsorship at league level was few and far between in 2024, although MotoGP brought in Qatar Airways as a cargo partner, but “we are in serious discussions with a number of different brands ,” Rossomondo said. He said increasing its understanding of digital was a goal for everyone involved in the series as a brand, as “our brand promise is that our racing is so technologically progressive that it has to be reflected in our digital products.” (AT - Motosan.es / Photo: Wikipedia)